A Brief History of NYC’s Soho Neighborhood
Soho, today, is a touristy shopping destination for many. It’s filled with a multitude of trendy boutiques, national and international retail stores, restaurants, bars, and art galleries. It consists of roughly 30 blocks that were almost torn down to build an expressway in 1963. Obviously, that didn’t happen, but Soho’s history is long and storied.
Fields and Meadows
Most of Manhattan started out in the 1600s as mostly open meadows, woodlands, streams, and marshes. The area was home to six different Native American tribes. At the southernmost point of Manhattan was a Dutch settlement. Most of the land that is now Soho was owned by a descendant of one of the original Dutch settlers, Nicholas Bayard.
In 1776s, Bayard’s Mount was the highest lookout point in Manhattan which made it ideal as a training grounds for the Revolutionary War. American Spy, Nathan Hale spent several months fortifying the area so George Washington’s army could defend New York City from British attack.
Post Revolutionary War
After the war, as many large farms were being divided, wealthy families and businesses began to take up residence. As the district changed and grew, it became a hub for entertainment and commerce which led eventually led to an increase in crime. The district continued to evolve into an industrial center of production. Many factories and warehouses filled with textiles were built in the district. Fires in the area were frequent. Residents vacated their properties leaving them vacant for years.
Despite the residents leaving, factories would frequently rebuild after fires. Sparing themselves the expense of granite and marble, builders turned to cast-iron to ornately decorate the buildings making them more fire-resistant than they had been.
The 1960s
During the 1960s, artists began to flood the area look for cheap, or free, housing. They came to what was now being referred to as “SoHo” (south of Houston Street) because of the many vacant buildings and often illegally took up residence in them, paying little to no rent because the area was zoned for commercial use. At the same time as the artist population was burgeoning, the city’s master planner, Robert Moses, slated the area for demolition. He wanted to build the Lower Manhattan Expressway.
The plans for an expressway were eventually canceled after an immense backlash from protesters. And in 1971, the city finally updated the zoning code to allow “certified artists” to work and live in the same space. Following this in 1973, Soho’s Cast Iron District was designated a historic district by New York City’s Landmarks Preservation Commission. Today Soho boasts the worlds greatest surviving collection of cast-iron architecture.
How to Choose a Real Estate Broker
Most people spend more time deciding what to eat for dinner than on choosing a broker. The broker you choose makes a huge difference when it comes to buying or selling a home. It’s important to know what to look for and what questions to ask.
When Selling a Home
The skills that a broker needs to have to sell your home include knowing the market and understanding how to negotiate. Here are some ways to find a great broker:
Get Recommendations From Friends
It’s likely that you know someone who has sold their home. Ask around and see if any of your friends have worked with a broker they like. Consider hiring a family member if they have a broker’s license.
Interview in Person
It’s not enough to interview prospective brokers over the phone. Make appointments to interview brokers in person. Interview at least three brokers so you can compare them with each other. See which one strikes you as being the most capable.
Ask About Recent Deals
A good broker should be able to tell you about some recent successes they’ve had. Don’t be afraid to ask for details. Find out why the sale was a success. Did it have to do with the market? Did the broker have to use any special negotiating skills?
When Buying a Home
You want a broker who really knows the area when you are buying a home. Here are some ways to choose:
Consider Their Network
Look for a broker with a very large network. This means that they’ll know about all the available inventory for you to look at. Some brokers may even know of available homes that haven’t yet been listed.
See If They Listen Well
A good broker listens to what the buyers want. Tell the broker what you’re looking for in a home. Then, ask them to recite it back to you. Did they remember all the important details?
Ask If They Will Drive
You want a broker that will give you good service. This means they’ll use their own gas and drive you around to look at homes. You shouldn’t have to use your own fuel.
Take your time when choosing a broker to buy or sell a home. The broker plays a large role in the success of the transaction.
Utilizing Social Media in Real Estate
Globally, around 2.8 billion people are active social media users. A large percentage of this population uses social media platforms such as Facebook and Twitter. Social media has advanced from being a mere socialization platform to becoming a major hub where businesses and business persons can establish crucial links through networking. To real estate investors, social media is handy in various ways.
Posting new listings
Social media platforms such as Facebook allow real estate investors to market their products by creating new listings. Such posts comprising of images and descriptions of properties can be promoted to increase viewership using social media marketing opportunities. The listings help generate leads from prospecting customers.
Efficient networking
Social media is a major hub for effective networking between real estate property developers, marketers, and prospecting clients. Different social media channels such as Facebook and Twitter give businesses and customers an opportunity to achieve peer-to-peer communication. Such communication comes in handy in facilitating business transactions in various perspectives.
Promoting trust
Social media gives real estate property developers and marketers as an opportunity to build a brand for themselves while promoting customers trust. For instance, marketers can boost their reputation and win the trust of other customers by posting images of the successful handover of property ownership after a successful deal has been negotiated. The social influence generated in this case helps to facilitate the generation of further leads.
Facilitating events
The real estate industry is packed with events such as the launching of new phases of real estate developments and property open days. Such events should be well attended by potential customers if they have to achieve their objective. In most cases, social media comes in handy in helping real estate event organizers to promote their events and attract the interest of the market. Live feeds and news from the procession of the events can then be fed to the general social media population as a way of reaching out to the mass market.
Customer service
Social media platforms also give businesses an opportunity to promote their customer service operations. By communicating directly with customers, realtors get a chance to interact directly with prospecting clients. Such efficiency in communication helps promote seamless business operations while lowering the cost of running a successful real estate business.
About Avraham Glattman
Avraham Glattman is the owner of First American Properties Group, a real estate business based in New York City, New York.
Avraham brings over 26 years of experience working as a real estate agent in the city, where he continues to work today. He graduated from Newport University with a Bachelor’s Degree in Business Administration and Management and remained at the university to attain his Masters of Business Administration (M.B.A.). After graduation, he jumped straight into the real estate field in 1992 in the greater New York City area. Throughout his career, Avraham has explored listings across the New York area, keeping a detailed account of the locations, pricing and comparable properties in the housing market.
After gaining a wealth of knowledge about the real estate marketing in New York, Avraham Glattman decided to take it a step further by creating First American Properties Group with his longtime business partner, Pete Jacov in 2008. First American Properties is a real estate and development company that services the five boroughs of New York. The company currently owns residential and commercial properties in Queens, Downtown Brooklyn, Harlem, and Manhattan. The company focuses on monitoring the growth and development in different areas of the city, so they can work to establish more patterns of growth and help revitalize the area.
While monitoring the different areas of New York City, Avraham Glattman consistently keeps an eye out on up-and-coming neighborhoods that he could potentially invest in. For example, after seeing Harlem, Avraham was immediately impressed by the neighborhood’s charm, leading him to invest in properties in the area. With a convenient location next to the subway and charming business like music venues in the area, it was not hard to see what attracted Avraham to the area.
Today, Avraham Glattman continues to find new investments with First American Properties Group, alongside his business partner, Pete Jacov. Together, they are working towards the goals that they set for First American Properties Group. The goals include acquiring property in the Harlem area to renovate and sell, as well as acquiring properties in all five boroughs.
Avraham Glattman is also the proud owner of 1927 Café Bar Popularr. Located in Harlem, the café serves a variety of open-faced Mediterranean sandwiches, called ‘Toastics’, and many types of coffee. Café Bar Popularr is proud of the rich artistic traditions of Harlem, and invites local musicians, authors, and comedians to visit and share their talents with friends.
Avraham was born and raised in Israel, where he went graduated high school. Not long after, he served in the Israeli army for three years, before he was sent to the United States to work with an Israeli newspaper in Brooklyn, NY. Not long after making the move to New York, Avraham met the woman that would become his wife in 1991. Together, they have three children.
In his spare time, Avraham Glattman enjoys spending his time with his wife and three children and loves to explore new parts of New York City. Avraham’s incredible dedication to both his work and family brings him immense happiness and purpose each day.
To learn more about who Avraham Glattman is, visit AvrahamGlattmanNewYork.com.
