Avraham Glattman

NYC Real Estate

Utilizing Social Media in Real Estate

Utilizing Social Media in Real Estate

Globally, around 2.8 billion people are active social media users. A large percentage of this population uses social media platforms such as Facebook and Twitter. Social media has advanced from being a mere socialization platform to becoming a major hub where businesses and business persons can establish crucial links through networking. To real estate investors, social media is handy in various ways.

Posting new listings
Social media platforms such as Facebook allow real estate investors to market their products by creating new listings. Such posts comprising of images and descriptions of properties can be promoted to increase viewership using social media marketing opportunities. The listings help generate leads from prospecting customers.

Efficient networking
Social media is a major hub for effective networking between real estate property developers, marketers, and prospecting clients. Different social media channels such as Facebook and Twitter give businesses and customers an opportunity to achieve peer-to-peer communication. Such communication comes in handy in facilitating business transactions in various perspectives.

Promoting trust
Social media gives real estate property developers and marketers as an opportunity to build a brand for themselves while promoting customers trust. For instance, marketers can boost their reputation and win the trust of other customers by posting images of the successful handover of property ownership after a successful deal has been negotiated. The social influence generated in this case helps to facilitate the generation of further leads.

Facilitating events
The real estate industry is packed with events such as the launching of new phases of real estate developments and property open days. Such events should be well attended by potential customers if they have to achieve their objective. In most cases, social media comes in handy in helping real estate event organizers to promote their events and attract the interest of the market. Live feeds and news from the procession of the events can then be fed to the general social media population as a way of reaching out to the mass market.

Customer service
Social media platforms also give businesses an opportunity to promote their customer service operations. By communicating directly with customers, realtors get a chance to interact directly with prospecting clients. Such efficiency in communication helps promote seamless business operations while lowering the cost of running a successful real estate business.

Common Misconceptions with Renting or Buying a Home

Common Misconceptions with Renting or Buying a Home

Homeownership is one of the milestones we are supposed to look forward to in our lives. It’s the stepping stone in life and a right of passage to being an adult. It is almost ingrained in our heads that buying a home is more cost-effective than renting an apartment or house. This is not always the case and is heavily based on your particular situation.

Many people go out and start looking for houses because they have been told over and over the benefits of buying property. It’s important to take a good look and debunk some of the common myths associated with real estate and homeownership once and for all. Potential buyers should understand if renting or buying a home is best for them.

A common misconception is that buying is better than renting. As previously mentioned, this is based on an individual, a couple, or a family’s situation. When buying a house, you will only start to see the savings and rewards from being in the home for at the very least, five years. People who are looking to uproot themselves and move often would be better off renting as not to have the liability of waiting to sell a home.

The majority of people who rent find that they don’t have the freedom to create a space that is their own. If you rent, you aren’t able to make in-home and property adjustments while  living there. This is, in fact, true and the main reason why many renters will look to buying a home.

What many don’t understand is that even when you become a homeowner, there are stipulations in what home improvements you can do. This also includes how you maintain your property. For example, zoning guidelines, township regulations, and the homeowners association all dictate what can and cannot be done to your home.

Homeownership doesn’t need to be the most significant investment you make. Being a homeowner does create wealth over a long period of time, but it shouldn’t be an investment that will necessarily provide for your retirement. Even though renting can bog down many who want to own their own home, everything that is associated with homeownership may not always be understood.

Potential buyers should take a good look at their situation and what makes the most sense for the long term. If you are planning to stay in one place for an extended period and settle yourself in a location, then buying a home would be the right choice for you. It is best to way pros and cons that come with decisions in real estate because it’s one of the more substantial investments you will have during your lifetime.

Real Estate Investment Strategy Basics

Real Estate Investment Strategy Basics

To acquire a massive personal fortune by means of real estate may seem beyond the scope of reality, but it is possible. If you have built up a decent nest egg and are wondering what to do next, when the crash comes when preparing for the worst, trying to position yourself for the next boom when preparing for the best, or where to seek to find an investment deal in real estate that is solid, remember that you need to keep it simple and give close attention to the following three basic concepts.

You Need to Maintain Conservative Ratios
If you are buying or building real estate in order to hold it long-term, you need to ensure that property is going to have a good cash flow, even if the result is utilizing more equity for a slightly lower return. It is important to maintain a conservative debt service ratio because over-leveraging runs a greater risk of total loss of investment. Avoiding loss is often a preferable route to wealth accumulation in real estate than seeking high yields with every investment.

You Cannot Underestimate the Importance of Location
Traditionally, location is said in itself to be the trio of most important things. You need to remain close to town, remain close to services, and remain close to the correct level of money or wealth. For example, do not try to place a low-income housing project within the posh Beverly Hills, and do not build multi-million dollar condominiums in rural Alaska. The point here is that your properties should blend in with the territory that surrounds them. When it comes to location, do not try to be someone who bucks the trend.

Consider Supply and Demand
Many investors can easily make the mistake of ignoring the concept of supply and demand; they can see it as easy to avoid and easy to quantify. But there is a basis upon which to act in order to not make this type of mistake. Find the information, then pay attention to it. If there are more projects entering an area than their demand exists for it, then move on. Many people find themselves trying to compete in places where development is running rampant, with people justifying their deals or working to do so because they believe their projects are superior to the several other similar ones under construction.

About Avraham Glattman

Avraham Glattman is the owner of First American Properties Group, a real estate business based in New York City, New York.

Avraham brings over 26 years of experience working as a real estate agent in the city, where he continues to work today. He graduated from Newport University with a Bachelor’s Degree in Business Administration and Management and remained at the university to attain his Masters of Business Administration (M.B.A.). After graduation, he jumped straight into the real estate field in 1992 in the greater New York City area. Throughout his career, Avraham has explored listings across the New York area, keeping a detailed account of the locations, pricing and comparable properties in the housing market.

After gaining a wealth of knowledge about the real estate marketing in New York, Avraham Glattman decided to take it a step further by creating First American Properties Group with his longtime business partner, Pete Jacov in 2008. First American Properties is a real estate and development company that services the five boroughs of New York. The company currently owns residential and commercial properties in Queens, Downtown Brooklyn, Harlem, and Manhattan. The company focuses on monitoring the growth and development in different areas of the city, so they can work to establish more patterns of growth and help revitalize the area.

While monitoring the different areas of New York City, Avraham Glattman consistently keeps an eye out on up-and-coming neighborhoods that he could potentially invest in. For example, after seeing Harlem, Avraham was immediately impressed by the neighborhood’s charm, leading him to invest in properties in the area. With a convenient location next to the subway and charming business like music venues in the area, it was not hard to see what attracted Avraham to the area.

Today, Avraham Glattman continues to find new investments with First American Properties Group, alongside his business partner, Pete Jacov. Together, they are working towards the goals that they set for First American Properties Group. The goals include acquiring property in the Harlem area to renovate and sell, as well as acquiring properties in all five boroughs.

Avraham was borned and raised in Israel, where he went graduated high school. Not long after, he served in the Israeli army for three years, before he was sent to the United States to work with an Israeli newspaper in Brooklyn, NY. Not long after making the move to New York, Avraham met the woman that would become his wife in 1991. Together, they have three children and two dogs.

In his spare time, Avraham Glattman enjoys spending his time with his wife, three children, and two dogs, and loves to explore new parts of New York City. In addition to his work as co-owner of First American Properties Group, Avraham also finds time to support his children in their various sports events, concerts, and school activities. Avraham’s incredible dedication to both his work and family brings him immense happiness and purpose each day.

To learn more about who Avraham Glattman is, visit AvrahamGlattmanNewYork.com.